Privacy Policy

1. Introduction

Reflectiv Analytics is committed to protecting the privacy and security of personal data collected from individuals who interact with our services. This Privacy Policy outlines the practices and policies regarding the collection, use, and protection of personal data to ensure compliance with the General Data Protection Regulation (GDPR).

2. Data Controller

Reflectiv Analytics, located at San Francisco, California, is the controller of your personal data. For any inquiries or requests regarding data privacy, you can contact us via email at [insert email].

3. Personal Data Collected

We collect and process the following types of personal data:

• Email Addresses: Obtained through our lead generation forms, used to communicate updates about our products and services, and to offer a free trial of our text analytics product once it is available.
• Usage Data: Collected via analytics tools like Google Analytics, HotJar, and Heap Analytics, this includes information such as the frequency of visits to our website, pages accessed, and interactions with site elements.
• Cookies and Tracking Technologies: We use cookies and similar tracking technologies to track activity on our services and hold certain information.

4. Purpose of Processing

Personal data is processed for the following purposes:

• To provide updates and offer a free trial of our product as part of our lead generation activities.
• To analyze website traffic and improve user experience.

5. Lawful Basis for Processing

The lawful bases for processing personal data under GDPR in our operations are:

• Consent: Obtained explicitly from you for specific processing activities.
• Contractual Necessity: For the performance of a contract.
• Legitimate Interests: For enhancing our service and understanding user behavior.
• Compliance with Legal Obligations: To comply with legal obligations.

6. Data Recipients

We share your personal data with:

• Google Analytics
• HotJar
• Heap Analytics

7. Data Transfer Outside the EU

Personal data is transferred to the United States and processed outside the EEA. We ensure all transfers comply with GDPR through mechanisms like EU-U.S. Privacy Shield and Standard Contractual Clauses.

8. Data Retention

We retain personal data as long as necessary for business purposes or until consent is withdrawn.

9. Rights of Data Subjects

You have the right to access, rectify, delete, restrict, object, and port your personal data. Contact us to exercise these rights.

10. Consent and Withdrawal

Consent is managed through affirmative actions like ticking checkboxes. You can withdraw your consent anytime via email or our cookie management tools.

11. Data Protection Officer

Reflectiv Analytics does not require a Data Protection Officer (DPO).

12. Security Measures

We implement measures like encryption, access controls, and secure infrastructure to protect personal data.

13. Changes to the Privacy Policy

This policy may be updated periodically. We encourage regular review of this policy.

14. Complaints

You can lodge complaints with a supervisory authority or contact us directly to resolve concerns.

Automated Decision Making and Profiling

We do not engage in solely automated decision-making or profiling that significantly affects individuals.